The "it's not us versus them" meme
Is it just me, or is the "IT is heterogeneous, so let's all just get along" mantra wearing a little thin of late? I don't dispute that interoperability is crucial - customers shouldn't have to spend half their time making disparate software play nicely together.
But I can hardly talk with a Microsoftie lately without them uttering the "it's not open source versus proprietary" meme. Apparently, this is now part of the orientation when you join the company, because I hear it over and over, and ... you get the point.
What's odd is the source: the incumbent. It strikes me as odd that it is Microsoft (or SAP, or Sun, or...) that is beating the "Why can't we all just get along?" drum. There are two ways to read this:
- They really, really want to be friends and/or
- They see the denial of a "war" as the best way to stave off the war.
Customers will ask questions. We can interoperate (and should), but the disruption open source leaves in its wake will benefit customers to the point that they'll ask serious questions of their proprietary vendors. ("Just why must I pay $1M for a license that your competitor is giving me for free?")
Should the software, itself, interoperate? Absolutely. My customers are also Microsoft's (and Oracle's, and SAP's, and...)customers, and I will do whatever I can to ensure that my company's software works well with Office, Windows, Sharepoint, etc. That's my job.
But it strikes me as odd, as I noted, that I'm not the one beating the "this is not us against them" drum. You'd think it would be the newbie, trying to fly under the incumbent's radar, who would be suggesting to customers that they can have both - that it's not zero sum. (And, in fact, we do say this.) But it's hard to see what the proprietary incumbents have to gain from this line of reasoning. Is open source enough of a short-term threat that they feel compelled to defuse that threat in the customers' minds?
Again, it could be that they're just friendly people who just want to get along. But they're not embracing Red Hat in the same way that they are SugarCRM, MySQL, etc. Maybe because it's possible to embrace a startup (and score brownie points with customers for being broad-minded?) without getting burned, but embracing a strong competitor is less advisable?
I really don't know, and I don't want to impugn anyone's motives. I just find it odd. It seems odd in the extreme that it is Microsoft suggesting that this is not "us versus them." Not because it's not true (it may or may not be), but because its representatives feel the need to repeat this over and over and over again. In what way(s) can this possibly be in its interests? What goals does it hope to accomplish? What threats is it hoping to hold off?
And why now?
